http://www.pressehof.com pressehof.com Sat, 04 Sep 2010 08:39:36 +0200 de-de info@pressehof.com (Matthias M. Meringer) info@pressehof.com (Matthias M. Meringer)
Feng-shui.com choose a modern and dynamic yet classy design to create a simple, exciting and efficient customer experience of both first-time visitor and long time client. A cleaner look and feel as well as up to date quality content are vital parts of the website's enhancement and meant to communicate the Qi-Mag Institute's unique, life-changing benefits.

It is my pleasure to welcome you to www.feng-shui.com . May you find inspiration on our homepage, for positively and independently shaping your life, said Dr. Jes Lim, founder of Qi-Mag Institute and internationally renowned Feng Shui Grand Master.

The website is a great resource for information on holistic health, quality of life, Qi-Mag Feng Shui and Tao Geomancy. It provides extensive information on seminars and trainings of Qi-Mag Institute and features also the worldwide network of certified Qi-Mag Feng Shui consultants, Vital-Energi Consultants, and Tao Life and Health Coaches.

New enhancements to the site include: News, Download, and Products section, Consultants section to showcase the latest Feng Shui projects and provide a search tool for certified Qi-Mag consultants, Feng Shui tips, Fengshui for home, Bagua and Business Feng Shui information.

The newly revamped website combines a professional and refined look alongside portraying information on products, seminars, and services of the Qi-Mag Institute. It offers a more user-friendly approach and it's content inspires to perceive your environment more consciously, and to revitalise and improve your living spaces.

About Qi-Mag Institute

The Qi-Mag International Feng Shui and Geobiology Institute was founded in 1990 by Dr. Jes T.Y. Lim and his wife Julie Lim, aiming to spread the precious knowledge of Feng Shui and life-supporting home design worldwide. The Institute offers worldwide Feng Shui, holistic health, Tao Geomancy seminars, trainings, study trips and services and features also a worldwide network of over 2.000 certified Qi-Mag Fengshui consultants.

Press Contact

Nina Jaksch
presse@qi-mag.com
Qi-Mag Institut
Office NRW
Wagenbruch 54
D-44577 Castrop-Rauxel]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=7-46-Health-Medicine-Qi-Mag-Institute-Announces-Launch-of-Redesigned-Feng-Shui-Website info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=7-46-Health-Medicine-Qi-Mag-Institute-Announces-Launch-of-Redesigned-Feng-Shui-Website
With the emergence of Twitter the spread of information between users has experienced an even stronger dynamic. Messages are distributed at neck-breaking speed and even attract a high attention particularly on journalistic homepages; a comprehensive control for positive or negative information is hardly possible. While in the USA not just big players, the likes of Starbucks, Dell or Southwest Airlines are using the micro-blogging service to get in touch with their customers, companies in Germany still seem to treat Twitter as strange stepchild. Use of this communication solution by the companies is situated easily in the lower six-figure range. Not completely to be outdone by new and meaningful communication tools, German Dax-companies and large brand manufacturers do set good examples by twittering” amongst their important target groups.

The potential of Twitter for companies: attention in the online-world, distribution of news, communication, execution of viral marketing campaigns, nurturing of reputation and source of current trends.

Twitter as a brand ambassador

The use of Twitter as a medium of company marketing begs the questions regarding the effectiveness of the method. Why is such an offer attractive to users? And what is the added value for companies? Basically, Twitter is a suitable medium to care for communities with regards to a random subject so that companies and their brands also realize a profit. The strategy consultancy 2hm & Associates together with the Marketing I Professorship of the University of Mainz delved into the issue whether a commitment to Twitter increases brand loyalty. To this end a comprehensive online-survey of Twitter users in the field of different automotive brands was duly executed.

Entertainment and interaction lead to brand commitment

The study shows that a brand presence on Twitter, as in the case of the Audi brand, has an effect on emotional brand commitment; that is the psychological consumer loyalty attached to the brand. Owing to the speed at which the concept moves, and the minimal lifespan of messages, the information value of a Twitter note plays no significant role (the average half life” of a Tweet is two to five minutes). Based upon this short time period they do not serve as well-founded information sources.

On the other hand, in the case of Audi, the entertainment value of a tweet has very high impact. One explanation lies in the user interaction with different tweets which spark inspirations, clues or ideas. The reciprocal character and the consequent vibrancy of Twitter create an association network. Within this network a game is developed which increases the entertainment value for the user; especially notable for users with a passion for automobiles and are interested to be in touch with the company and particularly with their brand company. In the case of Audi the impact of Twitter is exceptionally noteworthy. To what extent, or whether at all, a Twitter presence may increase brand loyalty is for each company and brand to seriously examine.

About 2hm & Associates GmbH

2hm & Associates is an internationally active, owner-run strategy and management consultancy located in Mainz. More than 30 consultants and 40 call center agents work according to the 360-degrees-consulting approach of 2hm: Research. Consulting. Implementation.

2hm & Associates guarantees the highest degree of methodological quality, practical relevant consulting know-how and successful implementation. Competence centers of 2hm are brand management, customer loyalty management, marketing-controlling, sales management and product and price management. More than 50 books and 200 professional articles are documenting the experience of 2hm in the mentioned business units.

Press Contact

Hans Herrmann
2hm & Associates GmbH
Breidenbacherstr. 7-10
D-55116 Mainz
hans.herrmann@2hm.com
+49/ (0)172-59.81.998]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=12-45-Marketing-Consulting-Twitter-as-an-Instrument-for-Increasing-Brand-Loyalty info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=12-45-Marketing-Consulting-Twitter-as-an-Instrument-for-Increasing-Brand-Loyalty
The conference will take place on 14 May 2010 in Copenhagen. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1005184&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel.: 06221 500 630
Fax: 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-43-Law-Politics-Course-Negotiating-and-Drafting-U-S-License-Agreements info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-43-Law-Politics-Course-Negotiating-and-Drafting-U-S-License-Agreements
The conference will take place on 18 May 2010 in Amsterdam. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1005183&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The FORUM Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel.: 06221 500 630
Fax: 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-42-Law-Politics-Course-IP-Due-Diligence info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-42-Law-Politics-Course-IP-Due-Diligence
The conference will take place on 31 May 2010 in Brussels. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1005182&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel. 06221 500 630
Fax. 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-41-Law-Politics-Conference-The-practice-of-multijurisdictional-Patent-Litigation-II info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-41-Law-Politics-Conference-The-practice-of-multijurisdictional-Patent-Litigation-II
The conference will take place on 27 and 28 April 2010 in Munich. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1004181&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel.: 06221 500 630
Fax: 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-40-Law-Politics-Seminar-U-S-Patent-Litigation info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-40-Law-Politics-Seminar-U-S-Patent-Litigation
The conference will take place on 22 March 2010 in Cologne. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1003205&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Dr. C. Michaela Gottwald
Bereich Pharmazeutische Industrie
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel: 06221 500610
Fax. 06221 500 618
E-Mail: m.gottwald@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=7-38-Health-Medicine-Seminar-Non-Interventional-Studies-in-Europe info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=7-38-Health-Medicine-Seminar-Non-Interventional-Studies-in-Europe
The conference will take place on 2 & 3 March 2010 in Düsseldorf. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1003184&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel. 06221 500 630
Fax. 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-35-Law-Politics-Navigating-U-S-Trademark-Law info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-35-Law-Politics-Navigating-U-S-Trademark-Law
The conference will take place on 25 & 26 March 2010 in Düsseldorf. For further information regarding the conference or the provider ia available at: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1003182&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Ulf Berghaus
Bereich Gewerblicher Rechtsschutz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel. 06221 500 630
Fax. 06221 500 666
E-Mail: u.berghaus@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-33-Law-Politics-U-S-Patent-Law-for-the-European-Practitioner info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=15-33-Law-Politics-U-S-Patent-Law-for-the-European-Practitioner
The course will take place on 12 and 13 April 2010 in Munich. For further information regarding the conference or the provider is available at:

Legal English: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1004628&tx_forumorder_pi1[h_id]=12

Business Writing: http://www.forum-institut.de/index.php?id=665&L=0&tx_ttnews[tt_news]=1004629&tx_forumorder_pi1[h_id]=12

About Forum Institut für Management GmbH

The Forum Institut für Management GmbH is part of the Stuttgart-based Klett Gruppe. The latter is one of the largest education providers in Germany, with over 60 firms at 42 locations in 18 countries. The Klett Gruppe provides a large product range, from classical textbooks to state-of-the-art interactive teaching aids, from professional literature to ‚belles lettres’. In addition, the Klett Gruppe is one of the leading providers of (professional) education services. In 2008 the approximately 2,900 employees of the Klett Gruppe have earned around 439 mln. Euros in revenues. For further information visit www.klett-gruppe.de.

Press Contact

Sabine Hofsäß
Bereich Führung und Assistenz
Forum Institut für Management GmbH
Vangerowstraße 18
69115 Heidelberg
Tel. 06221 500 870
Fax. 06221 500 935
E-Mail: s.hofsaess@forum-institut.de
www.forum-institut.de]]> http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=6-31-Society-Social-Service-Seminar-Legal-English-and-Business-Writing info@pressehof.com (Matthias M. Meringer) http://www.pressehof.com/social-media-press-releases_n_1.htm&meld=6-31-Society-Social-Service-Seminar-Legal-English-and-Business-Writing